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Salesforce MKT-101 Certification Exam is designed for marketing professionals who want to demonstrate their skills in building and analyzing customer journeys using Salesforce Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification exam validates your knowledge and expertise in creating personalized and engaging customer journeys across multiple channels such as email, mobile, social media, and web. MKT-101 exam covers various topics related to Marketing Cloud, including journey builder, email studio, mobile studio, social studio, and data management.

Salesforce is a cloud-based customer relationship management (CRM) platform that offers a range of solutions to help businesses manage their sales, marketing, customer service, and other operations. One of the key solutions offered by Salesforce is Marketing Cloud, which helps businesses build and execute targeted marketing campaigns across multiple channels. The Salesforce Marketing Cloud also allows businesses to analyze customer data and build personalized customer journeys to improve engagement and drive revenue.

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First-hand Salesforce Valid MKT-101 Test Voucher: Build and Analyze Customer Journeys using Marketing Cloud - Certification MKT-101 Exam Infor

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Salesforce MKT-101 Certification Exam is designed to help marketing professionals build and analyze customer journeys using the Marketing Cloud platform. MKT-101 exam covers various topics related to Marketing Cloud, including email marketing, mobile marketing, social media marketing, and advertising automation.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q14-Q19):

NEW QUESTION # 14
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? Choose 3 answers

A. Proximity to Store
B. Last Purchase Date
C. Conversion Rate
D. Lifetime Purchase Value
E. Ages in Household

Answer: B,C,D

NEW QUESTION # 15
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

A. Email Engagement
B. Manual Engagement
C. Web Conversion

Answer: A

NEW QUESTION # 16
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?

A. Einstein Content Selection
B. Enhanced Dynamic Content
C. Einstein Copy Insights

Answer: C

NEW QUESTION # 17
Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension. They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment.
What could be used to segment the data?

A. Data Filter
B. Synchronized Data
C. Query Activity
D. Filter Activity

Answer: A

NEW QUESTION # 18
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?

A. Images of products that the customer has previously purchased
B. Content focused on winter sports items for holiday shopping
C. Personalized imagery influenced by subscriber preferences
D. Full-width lifestyle imagery featuring attractive people

Answer: C

NEW QUESTION # 19
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